Privacy Policy

Last updated: 6 July 2026

Who we are

Ever After Games (everaftergames.com) is a trading name of Ever After Books LTD, a company registered in England and Wales (company number 15169491). Our registered office and real-world shop is at 144 Market Street, Dalton-in-Furness, Cumbria, LA15 8RQ, United Kingdom.

Ever After Books LTD is the data controller for the personal data described on this page. You can reach us about anything privacy-related at lia@everafterbooks.uk.

What we collect, and why

Your Ever After account

Sign-in is handled by Firebase Authentication (a Google service). When you create an account or sign in (including with Google sign-in) we receive and store your email address, display name and, if you use Google sign-in, your profile photo. One Ever After account works across Ever After Games, Ever After Books and our other sites, so this account data is shared across those Ever After services.

Purpose: providing your account, library, wallet and saved satchel. Lawful basis: performance of a contract with you.

Your game and shop data

We store data linked to your account in Cloud Firestore (a Google database): the games you own, your LitCoin wallet balance and purchase history, achievements, your saved cart, your chosen store, and similar app data.

Purpose: making the store and games work and keeping your progress. Lawful basis: performance of a contract; legitimate interests (preventing abuse and fraud).

Orders and payments

Physical products (tabletop games, miniatures, books and hobby supplies) are sold through our Shopify store. When you check out, Shopify and its payment providers collect your name, delivery address, email and payment details. We never see or store your full card number. We receive the order details we need to pack and post your order and to provide customer service.

Purpose: fulfilling your order, receipts, delivery and returns. Lawful basis: performance of a contract; legal obligation (tax and accounting records).

Mailing list and beta sign-ups

If you join our mailing list (for example by registering interest in a game that is still in closed beta) we store your email address in The Town Gossip, our own newsletter tool, and may mirror your opt-in onto your Shopify customer record. We email you about Ever After news and game releases. Every email includes an unsubscribe link, and you can also ask us to remove you at any time.

Purpose: sending you the news you asked for. Lawful basis: consent, which you can withdraw at any time.

Technical data

Our hosting provider (Google Firebase Hosting) keeps short-lived server logs, which include IP addresses, for security and to keep the service running. We do not run analytics or advertising trackers on this site.

Lawful basis: legitimate interests (security and service operation).

Embedded content

Some pages can embed content from third parties: painting tutorial videos from YouTube and a shop map from Google Maps. These embeds stay switched off until you allow them (through the cookie banner or by tapping to load an individual embed). Once loaded, the third party may set its own cookies and receive your IP address. See our cookie notice for details. Video thumbnail images are loaded from YouTube's image servers; images cannot set cookies.

Who we share data with

Google (Firebase): authentication, database and hosting.
Shopify and its payment providers: the online shop and checkout.
Delivery carriers: your name and address, to deliver your order.
Other Ever After services: your single Ever After account works across our sites (Books, Games, LitFic and others), which share the same secure account system and LitCoin wallet.

We do not sell your personal data, and we do not share it with advertisers.

International transfers

Google and Shopify may process data outside the UK, including in the United States. Where that happens it is protected by the safeguards required by UK law, such as the UK Extension to the EU-US Data Privacy Framework, adequacy regulations, or the International Data Transfer Agreement / standard contractual clauses.

How long we keep things

Account and game data: for as long as you keep your account. Ask us to delete your account and we will remove it.
Order records: up to 6 years after the transaction, because tax law requires it.
Mailing list: until you unsubscribe or ask to be removed.

Your rights

Under UK GDPR you have the right to:

access the personal data we hold about you;
correct anything that is wrong;
delete your data ("right to erasure");
restrict or object to certain processing;
receive a copy of your data in a portable format;
withdraw consent at any time where we rely on it (for example the mailing list).

To use any of these rights, email lia@everafterbooks.uk. We will respond within one month. If you are unhappy with how we handle your data you can complain to the UK Information Commissioner's Office at ico.org.uk.

Children

The kids' Play Hub does not require an account and we do not knowingly collect personal data from children. Accounts, purchases and the mailing list are for people aged 16 or over; younger players should ask a parent or guardian to manage these for them.

Changes

If we change this policy we will update this page and the date at the top. Significant changes will be flagged on the site.