Last updated: 26 August 2026
The ABC Kingdom is a learn-to-read adventure for young children, made by Ever After Games, part of the Ever After Group (UK). This page is for the grown-up who installed it. The short version: the game collects nothing about your child, and it never asks them for anything.
We treat every player as a child. That is not a guess made from the device: it is how the app is built, and it does not change based on who is holding the phone.
The save is kept in the game's local storage on the device only: which hero was chosen, which kingdom the child has reached, which letters have been earned into the sticker book, and whether the sound is on. That is the whole of it. It never leaves the device, there are no cloud saves, and nothing in it identifies anybody. Clearing the app's data in the device settings, or uninstalling the app, permanently removes it, and we cannot get it back for you, because we never had it.
Every picture, voice line, sound effect and piece of music is inside the app. Apart from the advert described below, the game makes no network requests at all and plays perfectly with the device in flight mode.
The free Google Play version shows one banner advert along the bottom of the quiet screens, with the game laid out above it rather than underneath it. There is no banner while a child is playing a chase, and there are no full-screen adverts, no video adverts and no rewarded adverts anywhere in this app: the game is never interrupted, and nothing in it has to be watched or unlocked.
The banner is served by Google AdMob. Because this app is for children, every request it makes is tagged, in the app's own code, as:
Google still needs some technical information to deliver an advert at all, such as the device type, the approximate region and the app it is being shown in. It does not receive the advertising ID from this app, and it receives nothing your child has typed, because there is nothing in this app for a child to type. How Google handles advertising data is described at policies.google.com/technologies/ads.
In the UK and EEA, Google's own consent form is shown where one is required, and the choice can be changed at any time through Grown-ups → Advert privacy choices on the title screen, behind the parental gate.
There is exactly one purchase in the app: Remove adverts, £1.99, bought once and kept forever. After it is bought the app makes no advertising requests at all and the banner never appears again. The purchase is processed by Google Play and we never see your payment details. It is reached only through the parental gate, so a child cannot start it by tapping about.
Nothing else in the game can be bought with money: there are no coins, no gems, no lives, no timers and no loot boxes. All 26 letter kingdoms and the bonus Alphabet Forest are in the app from the moment it is installed.
The Amazon version is a paid app, and it contains no advertising code and no purchases at all. On a Fire tablet the game makes no network requests whatsoever.
The ABC Kingdom is gentle by design: nothing frightening, nothing gory, nobody unkind, and nothing lost. The one character who behaves badly is a zebra under a naughty spell, and the ending of the game is helping him become good again. There is nothing to fail: a wrong answer simply asks again.
The game was designed by a child and built by Ever After Games. No child's name, age, photograph, voice or likeness appears anywhere in the app or on its store listings, deliberately.
Because we hold no personal data about you or your child on any system of ours, there is nothing for us to look up, correct or delete: what little the app stores is on the device and under your control. UK GDPR requests about advertising data held by Google are best made through the Google links above, and if you contact us we will help.
Anything privacy-related: hello@everaftergames.com.